European governments are driving the energy transition by, amongst others, mandating the promotion of dynamic electricity tariffs for demand-side flexibility. However, this regulation turns the existing sociotechnical system of electricity retail upside down, introducing new tensions between social and technical components. Through three expert discussions with stakeholders from energy retail, policy, and research, we identify imbalances resulting from the externally enforced introduction of dynamic tariffs and explore how information systems can help realign system components to enhance systemic resilience. Our findings highlight three tension fields, focusing on consumer protection, home automation, and residential technology adoption. Ways to mitigate these tensions with information systems range from nudging to IT-integrated product development - all aimed at fostering sustainable consumption during the energy transition. This paper not only supports European energy goals by identifying key tensions and opportunities for practitioners but also encourages further information systems research on dynamic tariffs and energy services.